It all started in 1958 when Jean Bousquet, born in Nîmes, and just qualified as a tailor, came to Paris to launch a small business making women’s trousers. In March 1962, he named his society after a bird from the Camargue: Jean Cacharel, and the year after that he obtained his first great success when the photographer Peter Knapp took a picture of the now legendary crepe pink shirt that ended up on the cover of the magazine Elle. The shirt was then called: Le Cacharel.